News — EGCG RSS

The Evidence Brief We all know that a cluttered desk leads to a cluttered mind. But at a microscopic level, cluttered cells lead to something much worse: accelerated ageing. When I began researching longevity for Blissful Life Co., I became obsessed with a process called Autophagy. Derived from the Greek for "self-eating," it is the body’s natural mechanism for deep cleaning. It identifies damaged cellular components and recycles them so your system can function like new. The Science of the "Sweep" As we age, this internal cleaning service tends to slow down. This is where the "star witness" from yesterday, EGCG reappears. Research suggests that the high concentration of EGCG found in ceremonial matcha can actually help trigger autophagy. By...

The Evidence Brief: In my day job as a lawyer, I am trained to look for the "burden of proof." I don’t accept claims without discovery, and I certainly don’t build a case on hearsay. When I founded Blissful Life Co., I applied that same rigour to my morning ritual. I wanted to know: Is matcha just a trend, or is it a legitimate tool for human longevity? The verdict is in, and the science is staggering. The "137x" Discovery Most people think all green tea is created equal. From a biochemical standpoint, that’s simply false. A landmark study published in the Journal of Chromatography revealed that matcha contains up to 137 times more EGCG (epigallocatechin gallate) than certain brands...